VIDEO DESCRIPTION

An essential part of your plan to involve partners should be various events intended to appreciate, inform, and challenge your major partners. In this video, Jim Dempsey takes a look at four types of events you might put on for your major partners:

  • Sponsorship ("a-thons")

  • Direct Ask

  • Pay-For-Perceived-Value

  • Cultivation-Only

Jim Dempsey serves as the Associate Executive Director of Cru's US Campus Development team and is the creator of TeamGold.

ADDITIONAL RESOURCES

Part 2 - Conducting Successful Major Donor Events

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DEVELOPMENT

INSTITUTE

©2020 Cru. These materials cannot be duplicated in any form without the permission of James W. Dempsey, with the exception of worksheets and forms. None of these materials should be used for profit.