This step of the cycle is where you find who could enter the Major Partner Cycle. Start by brainstorming names of people you know, then move onto to people you may have never met yet.
This step of the cycle is where you find who could enter the Major Partner Cycle. Start by brainstorming names of people you know, then move onto to people you may have never met yet.
This step of the cycle is where you find who could enter the Major Partner Cycle. Start by brainstorming names of people you know, then move onto to people you may have never met yet.
An essential part of your plan to involve partners should be various events intended to appreciate, inform, and challenge your major partners. In this video, Jim Dempsey takes a look at four types of events you might put on for your major partners:
Sponsorship ("a-thons")
Direct Ask
Pay-For-Perceived-Value
Cultivation-Only
Jim Dempsey serves as the Associate Executive Director of Cru's US Campus Development team and is the creator of TeamGold.
